Web Talk

March 28, 2023
By Guillaume Bourdages

What is Kajabi? An In-Depth Look at the All-In-One Platform for Creators

Table of Contents


What is Kajabi?

Kajabi is a powerful all-in-one platform that empowers creators and entrepreneurs to turn their knowledge into income. It has been around since 2010 and allows users to create, market, and sell online courses, coaching programs, memberships, and more, all within a single platform. Let’s dive into the world of Kajabi and explore how it differentiates itself from other learning management systems (LMS).


What is Kajabi - Screenshot of the dashboard
Screenshot of the Kajabi dashboard

Kajabi: An all-in-one Solution for Creators and Entrepreneurs

But what has Kajabi to offer? Unlike traditional LMS platforms, Kajabi is a comprehensive solution that caters to a wide range of creators and entrepreneurs. It’s not just for educators or trainers; it’s designed for anyone who wants to monetize their knowledge, skills, or expertise. Some notable features of Kajabi include:

  • Online course creation
  • Coaching and membership management
  • Website builder and hosting
  • Built-in CRM and analytics
  • Email marketing and automation
  • Sales funnels and landing pages
  • Integrated payment processing
  • A mobile app

Kajabi’s versatile nature makes it suitable for various industries and niches, from personal development coaching to fitness training and everything in between. Let’s look at the main features in more detail.


One of the standout features of Kajabi is its online course creation capabilities. Users can easily create and sell courses without needing any technical skills. The platform also allows users to create mobile-friendly courses, making it easy for learners to access the content on the go. It supports course lessons, modules, quizzes and more.

Kajabi’s course creation feature differentiates itself from competitors like Thinkific by providing an all-in-one solution. This means that users don’t need to rely on multiple tools or integrations to create, market, and sell their courses.

Also, Kajabi has announced an upcoming feature to their platform: AI support for content creation within their app, called the AI Creator Hub. This new development aims to simplify the course creation process using artificial intelligence to help users generate course content. With the integration of AI technology, Kajabi seeks to transform how creators build and share their online courses, further enhancing the user experience. Although not yet launched, you can stay informed about the AI Creator Hub and its progress by visiting Kajabi’s website: https://kajabi.com/aicreatorhub.


Kajabi’s membership management software simplifies creating and managing membership sites. It offers an easy-to-follow template for building membership websites and automates membership management tasks like organizing and managing members.

Kajabi also provides insightful reports and analytics for membership sites, allowing users to track important metrics like churn rate and monthly recurring revenue. This helps creators make data-driven decisions and optimize their membership offerings.


A strong online presence is crucial for any creator or entrepreneur, and Kajabi’s website builder and hosting features make it easy to establish and maintain a professional, fully-integrated website. Users can choose from various customizable templates and create dynamic landing pages without any design skills. Creating a professional, growth-focused website has never been that easy with Kajabi’s user-friendly website builder.

Kajabi websites are automatically integrated with the user’s digital products, marketing campaigns, emails, offers, CRM, and analytics. This integration eliminates the need for multiple tools and plugins, providing users a cohesive and efficient way to manage their online presence.

Moreover, Kajabi offers one-click marketing sequences using built-in funnel templates, custom domain support, and auto-scaling technology to ensure your site remains fast, regardless of visitor volume. They also provide unlimited hosting, robust security measures, and SEO optimization out-of-the-box, making it easier for people to discover your site.

Email and Marketing Automation

Kajabi’s email and marketing automation features offer a seamless way to create and manage email campaigns without additional integrations or plugins. The platform provides a variety of email templates designed for various purposes, such as event announcements or product showcases. With its intuitive visual editor, you can easily customize and preview your emails, incorporating rich content elements like countdown timers, videos, and personalization.

In addition to email management, Kajabi offers ready-made funnel templates, allowing quickly setting up effective marketing campaigns. These pre-built frameworks cater to various marketing goals, including lead generation, product launches, and webinar funnels. The platform also simplifies marketing automation by providing pre-written copy and the ability to connect different sales and marketing channels into multi-channel funnels.


Kajabi allows users to set up their private podcasts, opening up possibilities for making money from these audio adventures or combining them with other offerings like member-driven communities. This feature allows creators to diversify their offerings and generate more revenue. Users can quickly import their existing podcasts into Kajabi using the built-in import tool, which only requires the RSS feed URL to complete the process. Furthermore, Kajabi enables creators to distribute their podcasts across popular platforms like Google, Apple, and Spotify, complete with show notes, transcripts, and episode thumbnails.


Kajabi’s community feature provides creators a platform to build spaces where customers can interact, learn, and collaborate. These communities offer various features encouraging participation, including real-time communication through newsfeeds, chats, and direct messages. The live video call feature allows for face-to-face interaction, fostering a stronger connection between community members. The smart recording library helps members to access past video calls easily, while accountability tools and progress tracking help keep them on track towards their goals. Additionally, the member directory and leaderboard features promote a sense of camaraderie and friendly competition among community members, highlighting their achievements and fostering a sense of community spirit.

CRM and Analytics

Kajabi comes with powerful analytics tools that give users the insights they need to make informed decisions about their business. Users can access various reports, including course progress, membership engagement, sales, and marketing performance. This data-driven approach to business management sets Kajabi apart from other LMS platforms and helps users optimize their offerings and grow their business.

Mobile App

Kajabi also provides a customizable mobile app, enabling creators to ensure their products are readily available to clients whenever and wherever they need them. This ready-made app can be tailored to the users’ needs without incurring development costs. It is designed to provide a seamless experience for users, eliminating common obstacles faced when accessing online courses via mobile browsers. It includes features such as “magic link” access without passwords and the ability to save user progress, ensuring customers can smoothly navigate content.


Kajabi supports different payment gateways and subscription options, integrating with Stripe and PayPal for a smooth payment experience. Setting up payment integration on Kajabi is fast and straightforward, ensuring a secure and reliable process. Kajabi stands out from other platforms by not taking a percentage of your revenue, allowing you to keep more earnings.

The platform provides a range of flexible payment options to accommodate your customers, such as integrated checkout, one-click upsells, coupons, abandoned cart recovery, single price points, free trials, and subscriptions. Kajabi even offers payment plans, giving students more flexibility to access courses. These features make it easier for creators to provide various payment structures.

Selling Physical Products within Kajabi?

While Kajabi is primarily designed for creating and selling digital products, you may wonder if it’s possible to sell physical products using the platform. The good news is that, with some workarounds, you can indeed sell physical products through Kajabi.

To learn more about how to set up and manage the sale of physical products on Kajabi, we’ve written a detailed article explaining the process and providing useful tips to help you get started. You can find the article here: Can You Sell Physical Products Through Kajabi?. This comprehensive guide will walk you through the necessary steps, from integrating with third-party platforms to managing orders and shipping.

Clothes store - Selling physical product in Kajabi
Photo by Clark Street Mercantile


What is Kajabi’s cost?

When it comes to pricing (as of the time this article was published), Kajabi offers three different plans designed to grow with you and your business. Each plan is tailored to fit various budgets and business goals, so you can choose the one that best suits your needs. Here’s a quick breakdown of the available plans:

1. Basic Plan

The Basic Plan costs $119 per month when billed annually or $149 per month on a monthly basis. This plan is perfect for those just starting out in their online business journey. With the Basic Plan, you get:

  • 0% transaction fee
  • 3 products
  • 3 funnels
  • Unlimited landing pages
  • Unlimited marketing emails
  • 10,000 contacts
  • 1,000 active customers
  • 1 website
  • 1 admin user

2. Growth Plan

The Growth Plan is the most popular option, costing $159 per month when billed annually or $199 per month on a monthly basis. It’s designed for businesses that are ready to expand their offerings and grow their audience. With the Growth Plan, you get all the features of the Basic Plan, plus:

  • 15 products
  • 15 funnels
  • 25,000 contacts
  • 10,000 active customers
  • 10 admin users
  • Affiliate program
  • 24/7 chat support
  • Advanced automations
  • Ability to remove Kajabi branding

3. Pro Plan

The Pro Plan is for businesses ready to take their online presence to the next level, costing $319 per month when billed annually or $399 per month on a monthly basis. With the Pro Plan, you get all the features of the Growth Plan, plus:

  • 100 products
  • 100 funnels
  • 100,000 contacts
  • 20,000 active customers
  • 3 websites
  • 25 admin users
  • Custom Code Editor

Kajabi’s pricing plans offer flexibility and cater to various business sizes and goals. With a range of features and pricing options, you can find the perfect plan for your specific needs. Whether you’re a solopreneur just starting or a seasoned business owner ready to scale, Kajabi has a plan that will help you succeed.

What plan should you choose?

We recommend that if you’re new to Kajabi and want to give it a try, it’s best to start with the Basic plan. This plan allows you to get your business up and running without a significant upfront investment. By starting small and experimenting with the platform, you’ll have the opportunity to determine if Kajabi is the right fit for your needs and goals. Here is the link to their pricing page: https://kajabi.com/pricing.

Also, Kajabi offers a 14 days trial with all their plans; you do need to enter your credit card, and you can cancel anytime before the renewal happens after 14 days.

Who Can Benefit from Kajabi?

Photo by ConvertKit

Kajabi is an all-in-one platform that offers a variety of features to cater to different types of businesses and individuals. Here are some examples of who can benefit from Kajabi:

Online Course Creators

Example: A professional photographer can use Kajabi to create a comprehensive online course on portrait photography, sharing their expertise with students worldwide and generating income from their knowledge.

Coaches and Consultants

Example: A business coach can use Kajabi to offer one-on-one coaching sessions, group workshops, and online courses, all while managing their client base, marketing efforts, and payment processing in a single platform.

Membership Site Owners

Example: A fitness instructor can create a membership site offering workout plans, nutrition advice, and community support, all while utilizing Kajabi’s membership management tools to keep track of member engagement and churn rates.

Podcasters and Content Creators

Example: A successful podcaster can use Kajabi to create and sell a series of exclusive, in-depth interviews or workshops, giving their audience access to valuable content while generating additional income.

With its versatile features and all-in-one approach, Kajabi can help users in various industries monetize their knowledge and skills more efficiently and effectively than traditional LMS platforms.

Should you hire a web developer or web agency to get you running with Kajabi?

graphem careers des

Kajabi is a comprehensive platform designed to help creators and entrepreneurs monetize their knowledge, skills, and expertise. While the platform is user-friendly and easy to navigate, getting started can still be challenging for those without prior experience. This is why partnering with a web development and design agency like us, Graphem Solutions, can help Kajabi users navigate the learning curve and take advantage of the platform’s full range of features.

Our team of experienced web developers and designers can work with Kajabi’s drag-and-drop web builder to create a fully customized design that meets your brand’s unique needs and specifications. We understand that you might want to be able to make changes to your website content easily, which is why we integrate the custom design with Kajabi’s web builder. This integration enables you to make changes to your website content easily without worrying about breaking the layout. Our design team can provide comprehensive training and support, ensuring you can maintain your website.

Checkout our most recent Kajabi project, which features a full custom design in Kajabi ->

In Conclusion: Kajabi, the Comprehensive Solution for Creators

Kajabi is a powerful, all-in-one platform that enables creators and entrepreneurs to easily create, market, and sell digital products, coaching services, and memberships. Its comprehensive features and seamless integrations set it apart from competitors like Thinkific, making it an ideal choice for those looking to scale and grow their online businesses.

By providing an all-in-one solution, Kajabi streamlines the process of monetizing knowledge, making it accessible to creators and entrepreneurs of all skill levels and backgrounds. Whether you’re an experienced course creator, a passionate coach, or a budding entrepreneur, Kajabi can help you turn your knowledge into income and achieve your business goals.

At Graphem Solutions, we are proud to be a trusted web development and design agency that can help Kajabi users take full advantage of the platform’s capabilities. Our experienced team can work with clients to create custom designs that reflect their brand identity and meet their business goals. We can also help with training and support, making it easy for users to navigate the learning curve associated with Kajabi. Contact us today for a free consultation and see how we can help you succeed on Kajabi and achieve your business objectives.



What is Kajabi, and what does it do?

Kajabi is a comprehensive platform designed to help creators and entrepreneurs monetize their knowledge, skills, and expertise. It provides an all-in-one solution, streamlining the process of creating marketing materials, digital products, coaching services, and memberships so that users can more easily turn their ideas into income.

Are there any limitations when using Kajabi?

Kajabi offers an extensive range of features and integrations, allowing users to customize and monetize their digital products easily. There are, however, certain limitations in terms of the design flexibility of webpages, so you may benefit from working with a web developer or agency like Graphem Solutions to get the best out of your Kajabi experience.

How much does Kajabi cost?

Kajabi offers a range of pricing plans to suit different budgets, starting from its Basic plan for $119/month up to its Pro plan for $399/month. The features and services included in the plans vary from one another, so it’s important to select the one that best suits your needs. (please note prices might vary in the future, these are the price at the time this article was written)

Is Kajabi worth investing in?

We think so. With its comprehensive features and seamless integrations, Kajabi makes it easy for creators and entrepreneurs to monetize their knowledge. Whether you’re an experienced course creator, a passionate coach or a budding entrepreneur – Kajabi can help you turn your expertise into income faster and achieve your business goals.

Can I customize my website with Kajabi?

Yes! With its drag-and-drop web builder, Kajabi allows you to create a fully customized design that reflects your brand identity and meets your business goals. You can even integrate the custom design with Kajabi’s web builder so that you can make changes to your website content easily and without worrying about breaking the layout.

How can Graphem Solutions help Kajabi users?

Graphem Solutions is a web development and design agency specializing in helping Kajabi users take full advantage of the platform’s capabilities. Our experienced team can work with clients to create custom designs that reflect their brand identity and meet their business goals. We also provide comprehensive training and support, making it easy for users to navigate the learning curve associated with Kajabi. Contact us today for a free consultation and see how we can help you succeed on Kajabi and achieve your business objectives.


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