Unless you’re in the know about web development, custom web development solutions may sound like so much technical doublespeak. However, almost any website and any business can benefit from custom web development solutions. Today, we’ll try to offer an introductory explanation of what custom web development is and how you’d benefit from it. Let’s dive in.
Custom Web Development Solutions
Custom web development solutions, also called custom website development, is the process of building a website from scratch. This will mean not using pre-defined templates or themes, but instead implementing all solutions from the ground up.
These solutions can then be tailored to meet your specific business needs and better target customers. Custom web programming developers design targeted and specific websites with particular motives in mind.
Web App Development vs. Web Development Solutions
You may have also heard the term “web app development,” and gotten confused by the similarity. Much of the similarity lies in the name.
Custom web app development is the process of creating a web application from scratch to meet a business’s specific needs. On the other hand, web development solutions are focused primarily on a company’s website. Both are focused on creating tailor-made custom solutions to a business’ web problems from scratch.
You do not need a custom web app if you have custom web development solutions. Likewise, custom web development solutions don’t necessarily require a custom web app. However, if you have the budget and time for such a complex undertaking, both could be tailored to complement each other.
7 Reasons to Invest In Custom Web Development Services
Custom web development services can be costlier and more time-intensive to implement than some readymade solutions. However, there are many reasons custom development is the right fit for many businesses. Here are seven potential ways custom web solutions would best serve your business.
1. Unique Brand Identity
Your brand has a unique identity, made up of its particular values and how it communicates that message. This identity will generally make customers feel a certain intended way when they interact with that brand. Custom web development preserves and enriches that unique brand identity.
2. Flexibility/User Friendliness
A good custom website development company will allow your business to offer a user-friendly website to your customers. These custom solutions can be implemented with a focus on ease of use and flexibility.
Also, custom sites are very easy to scale, allowing you to add or remove features or pages as needed. Templated websites don’t offer this same level of customization, at least without certain plugins. While convenient, these plugins don’t always play well with each other or the site’s overall interface, leading to performance issues.
3. Faster Loading
A critical metric for measuring a user’s website experience is webpage loading time. It also helps drive SERP rankings. According to research, a website’s visitor will bounce off a page and exit if made to wait 3 seconds or longer. Custom web development services would implement solutions with this goal in mind.
4. Long-term Investment
There’s no denying that a custom web development solution will be more expensive than a premade one. However, custom solutions will typically require fewer tweaks and provide the most optimized experience overall. This generally will offer a greater ROI (return on investment) for custom web solutions over premade ones.
5. Third-Party Integration
Since every structure will be custom-integrated, any required third-party architecture can be easily implemented. This can mean working with and around existing tools, apps, and platforms to reduce overall development costs.
6. SEO
Search Engine Optimization (SEO) is how users find your website online. When custom developing a website, you can take SEO into account with the design. It will also make the site more immediately memorable to the user and potentially intriguing. Ultimately, a good design can not just bring users to your business’ website, but bring them back as repeat customers.
7. Security
No website is 100% secure, but custom-developed websites are generally more secure than their equivalent templates. Experienced developers will use security measures like SSL to ensure your website is secure and better protected from data breaches. In this way, custom web design can help offer a heightened or personalized level of security to your website.
Graphem: A Web Development Company Offering Custom Solutions
Hopefully, now you see the value in custom web development solutions for your business. When you’re ready to elevate your business’s web presence, you’ll want to work with an expert web development company.
Graphem has more than ten years of experience implementing custom solutions for a variety of clients. Custom web development services from Graphem will help your business to stand out and give the best performance possible. Contact Graphem today to find out more or to get started!
