For anyone not entirely sure, a bounce rate is the percentage of single interaction visits to a website. A single interaction is an indication that a visitor has come to your page and then decided to “bounce” without going any further. Every business wants to keep customers on their website longer in order to move them to action, like making a sale.These are among the most common potential factors in a high bounce rate:
//Slow page load (especially on mobile):
- If a page takes more than a second or two to load, people will likely bounce.
- Improving site speed is a lifelong journey for most SEO pros and webmasters, but the upside is that with each incremental fix, you should see an incremental boost in speed.
- Review your page speed (overall and for individual pages) using tools like Google PageSpeed Insights.
//Wrong advertising:
- If the content doesn’t match up to the meta description seen in search results, the headline or post copy on social media, or the ad copy — you can bet on a bounce.
//404 error (No Page Found):
- Technical errors will usually result in a bounce, unless you have an exceptionally awesome 404 page that entices people to hunt around on your site. Have a look at our article on how to find and fix 404 pages »
//Bad content:
- Visitors may be bouncing from your website because your content is just plain bad. Take a long, hard look at your page and have your most judgmental and honest colleague or friend review it (ideally, this person either has a background in content marketing or copywriting, or they fall into your target audience).
- Content optimization is what you need to do! Are you writing in simple sentences (think high school students vs. PhDs)?
Is it easy for Google to scan your website with lots of header tags? - Have you included images to break up the copy and make it easy on the eyes?
//Unpleasant user experience (UX):
- Are you bombarding people with ads, pop-up surveys, and email subscribe buttons?
- Call-to-action features like these may be irresistible to the marketing and sales team, but using too many of them can make a visitor run for the hills.
- Is it easy for your user to navigate on your website?
- Perhaps your visitors are looking to explore more, but your blog is missing a search box or the menu items are difficult to click on a smartphone.
- As online marketers, we know our websites in and out. It’s easy to forget that what seems intuitive to us is anything but to our audience.
//Content points unorganized:
- Your pages and posts have links to other sites, with no incentive to return to your site.
//No need to do anything else:
- Is there simply no further action needed or next step given?
//Unstable Google Analytics Setup:
- It’s possible that you haven’t properly implemented Google Analytics and added the tracking codes to all the pages on your site.
After reading these factors, if you notice any one of these problems or all of these problems within your website, it is time to do some work on your website!
First order of the business would be for you to educate yourself as to where your website is getting its visitors? Graphem Solutions offers a FREE UTM Builder tool which helps you learn about the source of your website traffic.
If you would like to discuss and get technical support, Click Here and Book a FREE Website Analysis with us!
Let’s lower your website bounce rate and only let your revenue bounce up!
