MailChimp Marketing Automation
So what is Marketing Automation?
Marketing automation helps keep you connected with your audience (and expand it) through automated emails and tasks so you can stay focused on other aspects of your business and continue to enhance your online presence. By targeting people based on their behavior, preferences and previous sales, you can use this information to do things like welcome new subscribers, reach out to people who abandon their online carts and win back customers – all automatically. In a nutshell, Marketing Automation is the process of using software to automate marketing actions – nurturing prospects with personalized and useful content across multifunctional campaigns and multiple channels.
How does it work?
MailChimp has templates and programs already established making it easy for you to set up automated tasks such as emails to wish customers a happy birthday or to just say thank you for their purchase. By creating customized, targeted emails that send when triggered by a specific date, event or activity you can send thoughtful messages from your brand at the click of a button. This also allows you to send emails to politely remind customers when they leave something in their cart in order to engage them back to your store to complete their purchase.
According to MailChimp, statistics show that 97% of first-time site visitors leave without buying anything. This is where something else called “retargeting” is key. This means ads that remind or retarget website visitors who have left your store in order to draw them back. These ads can reach your shoppers across many other channels on the web, such as while they’re reading an article, listening to music or shopping somewhere else and will remind them of your product. Have you ever been shopping online for that new pair of kicks and then next thing you know you keep seeing them everywhere you go online?
That’s retargeting. Through MailChimp, you can create these retargeting ads and they will automatically generate thousands of them in just the right place at the right time. And the beauty of it is they will not charge you any additional fees to do so.
Marketing automation also helps you boost your e-commerce by sending emails offering discounts to loyal customers and to inactive or lapsed customers in order to re-engage and win them back.
The bottom line is there is no shortage of possibilities available for your business through Marketing automation and we highly recommend MailChimp!
For more information visit http://www.mailchimp.com.