Web Talk

January 22, 2021
By Guillaume Bourdages

How to Add Facebook Pixels Using Google Tag Manager

Table of Contents


How do you add Facebook Pixels to your website?

In our last blog article The Benefits of Using Facebook Pixels we talked about the various ways your business marketing campaign can benefit from Facebook Pixels.  Here we will show you in a short tutorial video how to add Facebook Pixels using Google Tag Manager.

What is Google Tag Manager?

Google Tag Manager is a tag management system that allows you to create and monitor tags on a user interface, without writing new code each time you want to construct a tag.

A tag is basically a piece of code you embed on your website to track information. Together with Facebook Pixels you can track things about your users like how long they visit a page on your site, how they arrived on your site, which links they clicked, or even what products they removed from their shopping cart.

You simply embed the Google Tag Manager code into each page of your website. This eliminates the manual process of creating tags, making your marketing process more efficient and precise.  (source: Hubspot.com)

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