What’s the first thing many people do when they wake up? For most, it’s checking their phone for emails and messages. This is the perfect time to create valuable opportunities for innovative marketing. One of the best platforms for mastering email marketing is Mailchimp. Founded in 2001, Mailchimp is a leading email marketing and automation platform. Since its acquisition by Intuit in 2021, it has continued to expand its features and resources for businesses. Companies of all types and sizes can benefit from its powerful and effective email marketing tools.
In this article, we will explain everything you need to know about Mailchimp, its different templates, and how its features can elevate your business.
Why are Companies Choosing Mailchimp for Their Email Marketing Solutions
Email marketing is a crucial tool for promoting products and services. Businesses need the ability to send targeted, curated messages to their customers. Intuit Mailchimp makes this easy with its streamlined services. Today, over 11 million users worldwide rely on Mailchimp to manage their email and marketing campaigns effectively.
With many other options available today, why do businesses prefer Intuit Mailchimp?
To start, Mailchimp’s platform is well-organized, featuring a clean and intuitive layout. Each section is clearly labeled with explanations of its purpose and functionality. The platform includes a comprehensive email builder, which can be used to create full campaigns or personalized automated emails. Mailchimp’s email builder is particularly user-friendly, making it accessible even for beginners.
First, you’ll select a layout and color palette that aligns with your company’s branding– ideally matching the tone of your logo and overall visual identity.
Next, Mailchimp’s automation tools allow you to personalize emails based on user behavior. For example, if a customer has viewed specific items on your website, you can send targeted product recommendations tailored to their interests, increasing engagement and conversion opportunities.
According to their website, users saw 25x ROI while utilizing Intuit Mailchimp services.
This is the power of email marketing campaigns. They are relatively inexpensive yet offer significant growth potential. Individuals who receive emails are opting for updates. This increases the likelihood of them clicking through the email and purchasing products.
Speaking of clickthrough, email marketing invites traffic to your website. Typically, this is achieved by placing appropriate links on keywords. Bringing in additional viewers is also beneficial for SEO. Popular websites tend to perform better on search engines such as Google. This can significantly improve your company’s long-term growth since you are maintaining optimal visibility.
Mailchimp also helps businesses better understand customer insights. In particular, its segmentation feature allows for users to be categorized within specific sub-groups. For example, customers can be split into “likely to purchase” or “unlikely to buy.” Then, you can use this data to curate specialized emails and marketing strategies. Mailchimp includes pre-built segments to choose from as well as customizable options.
This platform also offers different analytics and performance metrics. Specifically, 24-hour performance, predicted demographics, and top traffic locations.
Companies are choosing Intuit Mailchimp because of its reliability. According to Email Tool Tester, Mailchimp has an excellent deliverability rate at 92.6%.
You may be wondering, “Why don’t some emails get delivered?” The answer lies in spam filters used by services like Gmail and Yahoo. Emails that appear disingenuous or are overloaded with keywords often end up in spam folders. Mailchimp, however, helps ensure your messages are both authentic and engaging, increasing the likelihood that they reach your recipients’ inboxes.
Different Types of Mailchimp Templates to Try
Mailchimp offers an impressive selection of digital marketing templates. Over 500 million emails are sent daily utilizing 250+ ready-made designs.
There are different types of templates for each variation of email, which include the following:
- An announcement template includes a feature picture, usually the product or service your company is releasing. Typically, this will be followed with a short blurb explaining the announcement and launch.
- A routine sales template will feature pictures of recommended products along with updated information about price and availability. You can also send emails about new services or promotional offers. Any business that operates in e-commerce must send emails during Black Friday, Cyber Monday, and Christmas.
- Seasonal emails are a great way to remind customers of your business throughout the year. For example, plenty of companies have a spring sale with discounted prices. This is also a fun way to experiment with different color palettes.
- Invitation emails can be sent to valuable customers and clients for product launches, corporate events, or openings. This email should include a description of the event with time, date, and place.
- Newsletters help businesses share information and updates with their customers. It is important to note that email newsletters are different from marketing messages. You must include new information in your newsletter otherwise it can be seen as “spammy.” For most businesses, weekly or monthly newsletters are most effective.
- Welcome emails are a great message to send to new subscribers. It shows that you value their support. You can also send occasional “thank you” emails to long-term subscribers or those who recently purchased an item.
Pre-built templates are part of Mailchimp’s email marketing services. There are three primary tiers: Essentials, Standard, and Premium.
- The Essentials tier sends emails on-time to the designated recipients.
- Standard tier members receive additional personalization options and increased automation tools.
- Premium tier includes dedicated onboarding, unlimited contacts, and priority support.
Your monthly fee will be based on your number of contacts. The Essentials tier supports up to 50k contacts whereas the Standard tier allows up to 100k contacts.
How Mailchimp CRM Can Improve Your Business
Along with their email marketing and template services, Intuit Mailchimp also offers CRM software. For those unfamiliar, CRM stands for Customer Relationship Management. It is how companies handle communication with clients. It is crucial to uphold prompt communication over various platforms.
Mailchimp’s CRM software focuses on four key goals: organizing data, creating segments, understanding patterns, and implementing actionable solutions.
To start, Mailchimp will accumulate and store customer data regarding retention, sales, and feedback. This provides a general overview of who your audience is and how they act.
With this information, you can create various segments and groups. For example, location is a primary segment used to craft specialized email campaigns.
This can help you better understand patterns within your customer base. In particular, it shows what marketing strategies are most effective.
CRM provides the information needed to effectively plan marketing strategy. From automated emails to larger campaigns, Mailchimp has the tools and resources to help your business grow.
You can also download their mobile app for quick, on-the-go updates. You can track viewership, engagement, and sales. In addition, you can send messages to interested customers.
Finally, Mailchimp CRM is compatible with certain third-party softwares. You may be able to integrate other CRM software with Mailchimp. This can be quite useful for companies who want to transfer previous data and information.
What Graphem Solutions Can Do For You
Graphem Solutions can help your business successfully operate within the online space. By doing so, you can significantly improve your company’s reach. Our services include web design and development, mobile app development, and consultation.
To learn more, please contact us at 1-800-590-0175. We would love to collaborate on a future project!
