Well, its that time of year again, which means you should be well into your Holiday Marketing Campaign by now, but if not, don’t worry, you can still jump in on the action and get the most out of your campaign.

Here are 3 simple tips for your 2019 Holiday Marketing:

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Utilize Personalized Marketing

Personalized marketing has been up-trending this year and will continue throughout the Holidays for good reason. This is one of the best ways to connect and engage your consumers, prospective clients/customers, generate leads and establish loyalty. When you send a personalized message – a birthday greeting, special discount, rewards points/perks, e-newsletter, etc. – it brings your product or service to the forefront of the consumers mind and keeps them engaged. Consistent contact and engagement proves to be successful even if you don’t get an immediate response.

So what are some ways you can use personalized holiday marketing?

• Email Marketing (personal emails and newsletters)
• Mailings
• In-Person (where your business involves direct interaction)
• Automated texts
• Mobile apps

For example I was browsing baby gear on my Amazon account then logged out. Shortly after I received a personal email announcing upcoming deals on baby gear and children’s toys. You will probably see more of this during the Holiday season so don’t be afraid to jump on the bandwagon!

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Get Your Website Holiday Ready

Getting your website into the Holiday spirit will also help generate more interest, engagement and sales. Here are some ways you can update your website for the season:

• Add Holiday banners, graphics and landing pages to your website
• Promote special offers and limited time only deals
• Have a Holiday contest
• Offer Fast and Free Shipping

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Go Mobile

Consumers are spending more time on their mobile devices these days and the Holidays are no exception. You can capitalize on this by using mobile marketing to the fullest extent. Here are some ways you can do this:

• Capture more sales via user-friendly mobile apps
• Send out marketing text messages
• Offer mobile-only deals or rewards
• Ensure your website is mobile optimized for the best user experience, such as boosting your page loading speed.

Even though the Holiday season has already started you can still get onboard and with a few simple actions you can make the most out of your marketing campaign!