Web Talk

Follow our blog for digital news, advice, tips and trends, thoughts and experiences

How to use Google Analytics to increase your website traffic

How to use Google Analytics to increase your website traffic

In this post we are going to give you broad overview of how to take advantage of Google Analytics to measure the traffic of your email campaigns, online store, landing pages, etc. With Google Analytics you can find out how many users entered your website, what pages...

E-mail: The “Undead” Secret of the Marketing World

E-mail: The “Undead” Secret of the Marketing World

Despite the popular belief nowadays that e-mail marketing is “dead”, when you crack the lid off the casket, you’ll find that e-mail is still very much alive and well. In fact, it holds the top spot when it comes to netting actual results (conversion of prospects into...

3 Simple Holiday Marketing Tips for 2019

3 Simple Holiday Marketing Tips for 2019

Well, its that time of year again, which means you should be well into your Holiday Marketing Campaign by now, but if not, don’t worry, you can still jump in on the action and get the most out of your campaign. Here are 3 simple tips for your 2019 Holiday...

How to Make Web Interface Accessible

How to Make Web Interface Accessible

Web accessibility is the practice of a digital environment, ensuring that people with disabilities can understand, interact with, access and control it without barriers. You don’t have to build a brand new interface to make it accessible to anyone, you need to change...

How using UTM’s can help your business

What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...

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How using UTM’s can help your business

How using UTM’s can help your business

What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...

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How using UTM’s can help your business

How using UTM’s can help your business

What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...

read more
How to use Google Analytics to increase your website traffic

How to use Google Analytics to increase your website traffic

In this post we are going to give you broad overview of how to take advantage of Google Analytics to measure the traffic of your email campaigns, online store, landing pages, etc. With Google Analytics you can find out how many users entered your website, what pages...

read more
E-mail: The “Undead” Secret of the Marketing World

E-mail: The “Undead” Secret of the Marketing World

Despite the popular belief nowadays that e-mail marketing is “dead”, when you crack the lid off the casket, you’ll find that e-mail is still very much alive and well. In fact, it holds the top spot when it comes to netting actual results (conversion of prospects into...

read more
3 Simple Holiday Marketing Tips for 2019

3 Simple Holiday Marketing Tips for 2019

Well, its that time of year again, which means you should be well into your Holiday Marketing Campaign by now, but if not, don’t worry, you can still jump in on the action and get the most out of your campaign. Here are 3 simple tips for your 2019 Holiday...

read more
How to Make Web Interface Accessible

How to Make Web Interface Accessible

Web accessibility is the practice of a digital environment, ensuring that people with disabilities can understand, interact with, access and control it without barriers. You don’t have to build a brand new interface to make it accessible to anyone, you need to change...

read more
6 Simple Things to Consider When Choosing a Font

6 Simple Things to Consider When Choosing a Font

Fonts are not just letters squished together. If fonts are done right, you barely notice them. They are a part of your overall design and should support the other elements in your overall layout. They should be chosen with care and should look like an integral part of...

read more
5 Examples of Google Fonts for Headings

5 Examples of Google Fonts for Headings

In designing headings for your work, there are some particular fonts that are more suited to that purpose than others. Here, we highlight five of the best from Google Fonts, each with its own particular attributes to contribute to your piece.//01 Roboto Slab Roboto...

read more
Google Analytics

Google Analytics

What is “Google Analytics”? Commonly referred to as “GA”, Google Analytics is a free resource offered by Google to help you track and report your customer’s activity and engagement on any of your web solutions - such as your website, blog, web or mobile application....

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Top 5 Holiday Marketing Tips for 2018

Top 5 Holiday Marketing Tips for 2018

The Holidays may be the most wonderful time of the year, but for most businesses, it’s either the busiest or the slowest depending on their marketing plan. Having a strategy in place that will take you through the New Year is vital. Here are some quick tips for making...

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MailChimp Marketing Automation

MailChimp Marketing Automation

With MailChimp’s marketing automation tools, you can send the right message to the right people at the right time without even having to think about it. So what is Marketing Automation? Marketing automation helps keep you connected with your audience (and expand it)...

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Internet Scams: How to Detect & Avoid Them

Internet Scams: How to Detect & Avoid Them

We recently had a client tell us about an encounter they had with an internet scammer.  The scam went like this:  she received a text from the courier company DHL stating that she had some custom brokerage fees to pay. She had recently ordered a wedding dress and so...

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The GDPR

The GDPR

What is the GDPR? GDPR stands for the General Data Protection Regulation. It’s the latest development in European privacy standards that went into effect on May 25th, 2018.   It tightens Europe’s already strict laws on what companies can do with your private...

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How using UTM’s can help your business

What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...
How to use Google Analytics to increase your website traffic

How to use Google Analytics to increase your website traffic

In this post we are going to give you broad overview of how to take advantage of Google Analytics to measure the traffic of your email campaigns, online store, landing pages, etc. With Google Analytics you can find out how many users entered your website, what pages...

read more
E-mail: The “Undead” Secret of the Marketing World

E-mail: The “Undead” Secret of the Marketing World

Despite the popular belief nowadays that e-mail marketing is “dead”, when you crack the lid off the casket, you’ll find that e-mail is still very much alive and well. In fact, it holds the top spot when it comes to netting actual results (conversion of prospects into...

read more
3 Simple Holiday Marketing Tips for 2019

3 Simple Holiday Marketing Tips for 2019

Well, its that time of year again, which means you should be well into your Holiday Marketing Campaign by now, but if not, don’t worry, you can still jump in on the action and get the most out of your campaign. Here are 3 simple tips for your 2019 Holiday...

read more
How to Make Web Interface Accessible

How to Make Web Interface Accessible

Web accessibility is the practice of a digital environment, ensuring that people with disabilities can understand, interact with, access and control it without barriers. You don’t have to build a brand new interface to make it accessible to anyone, you need to change...

read more
6 Simple Things to Consider When Choosing a Font

6 Simple Things to Consider When Choosing a Font

Fonts are not just letters squished together. If fonts are done right, you barely notice them. They are a part of your overall design and should support the other elements in your overall layout. They should be chosen with care and should look like an integral part of...

read more
5 Examples of Google Fonts for Headings

5 Examples of Google Fonts for Headings

In designing headings for your work, there are some particular fonts that are more suited to that purpose than others. Here, we highlight five of the best from Google Fonts, each with its own particular attributes to contribute to your piece.//01 Roboto Slab Roboto...

read more