Web Talk
Follow our blog for digital news, advice, tips and trends, thoughts and experiences
How using UTM’s can help your business
What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...
How to use Google Analytics to increase your website traffic
In this post we are going to give you broad overview of how to take advantage of Google Analytics to measure the traffic of your email campaigns, online store, landing pages, etc. With Google Analytics you can find out how many users entered your website, what pages...
E-mail: The “Undead” Secret of the Marketing World
Despite the popular belief nowadays that e-mail marketing is “dead”, when you crack the lid off the casket, you’ll find that e-mail is still very much alive and well. In fact, it holds the top spot when it comes to netting actual results (conversion of prospects into...
3 Simple Holiday Marketing Tips for 2019
Well, its that time of year again, which means you should be well into your Holiday Marketing Campaign by now, but if not, don’t worry, you can still jump in on the action and get the most out of your campaign. Here are 3 simple tips for your 2019 Holiday...
How to Make Web Interface Accessible
Web accessibility is the practice of a digital environment, ensuring that people with disabilities can understand, interact with, access and control it without barriers. You don’t have to build a brand new interface to make it accessible to anyone, you need to change...
How using UTM’s can help your business
What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...
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How using UTM’s can help your business
What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...
How using UTM’s can help your business
What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...
How to use Google Analytics to increase your website traffic
In this post we are going to give you broad overview of how to take advantage of Google Analytics to measure the traffic of your email campaigns, online store, landing pages, etc. With Google Analytics you can find out how many users entered your website, what pages...
E-mail: The “Undead” Secret of the Marketing World
Despite the popular belief nowadays that e-mail marketing is “dead”, when you crack the lid off the casket, you’ll find that e-mail is still very much alive and well. In fact, it holds the top spot when it comes to netting actual results (conversion of prospects into...
3 Simple Holiday Marketing Tips for 2019
Well, its that time of year again, which means you should be well into your Holiday Marketing Campaign by now, but if not, don’t worry, you can still jump in on the action and get the most out of your campaign. Here are 3 simple tips for your 2019 Holiday...
How to Make Web Interface Accessible
Web accessibility is the practice of a digital environment, ensuring that people with disabilities can understand, interact with, access and control it without barriers. You don’t have to build a brand new interface to make it accessible to anyone, you need to change...
6 Simple Things to Consider When Choosing a Font
Fonts are not just letters squished together. If fonts are done right, you barely notice them. They are a part of your overall design and should support the other elements in your overall layout. They should be chosen with care and should look like an integral part of...
5 Examples of Google Fonts for Headings
In designing headings for your work, there are some particular fonts that are more suited to that purpose than others. Here, we highlight five of the best from Google Fonts, each with its own particular attributes to contribute to your piece.//01 Roboto Slab Roboto...
Top 10 Set-Up WordPress Plugins That We Use In Almost Every Project
At Graphem Solutions, we have built 100s of WordPress websites since we started in 2008. We have accumulated a lot of experience with many WordPress plugins and themes. With this experience, we have found that there are several plugins that are instrumental and have...
What Happened to My WordPress Editor and How Do I Simply Disable Gutenberg?
So what is wrong with my editor after I upgraded to Wordpress 5.0??? It's all effed up! Well don't panic, it is normal. Wordpress 5.0 has been out since November 2018 and I think people are still shocked with this update. The reason for it is the new visual builder...
Google Analytics
What is “Google Analytics”? Commonly referred to as “GA”, Google Analytics is a free resource offered by Google to help you track and report your customer’s activity and engagement on any of your web solutions - such as your website, blog, web or mobile application....
Top 5 Holiday Marketing Tips for 2018
The Holidays may be the most wonderful time of the year, but for most businesses, it’s either the busiest or the slowest depending on their marketing plan. Having a strategy in place that will take you through the New Year is vital. Here are some quick tips for making...
(Video) Re-Marketing? One of the Most Powerful Online Marketing Strategies
What is Re-marketing? How can you use it to drive potential customers to your website and increase your sales? If you're a Facebook user or business owner this is one tool you don't want to live without.Need help with your website and online marketing? Talk to an...
MailChimp Marketing Automation
With MailChimp’s marketing automation tools, you can send the right message to the right people at the right time without even having to think about it. So what is Marketing Automation? Marketing automation helps keep you connected with your audience (and expand it)...
Internet Scams: How to Detect & Avoid Them
We recently had a client tell us about an encounter they had with an internet scammer. The scam went like this: she received a text from the courier company DHL stating that she had some custom brokerage fees to pay. She had recently ordered a wedding dress and so...
The GDPR
What is the GDPR? GDPR stands for the General Data Protection Regulation. It’s the latest development in European privacy standards that went into effect on May 25th, 2018. It tightens Europe’s already strict laws on what companies can do with your private...
How to use Google Analytics to increase your website traffic
In this post we are going to give you broad overview of how to take advantage of Google Analytics to measure the traffic of your email campaigns, online store, landing pages, etc. With Google Analytics you can find out how many users entered your website, what pages...
E-mail: The “Undead” Secret of the Marketing World
Despite the popular belief nowadays that e-mail marketing is “dead”, when you crack the lid off the casket, you’ll find that e-mail is still very much alive and well. In fact, it holds the top spot when it comes to netting actual results (conversion of prospects into...
3 Simple Holiday Marketing Tips for 2019
Well, its that time of year again, which means you should be well into your Holiday Marketing Campaign by now, but if not, don’t worry, you can still jump in on the action and get the most out of your campaign. Here are 3 simple tips for your 2019 Holiday...
How to Make Web Interface Accessible
Web accessibility is the practice of a digital environment, ensuring that people with disabilities can understand, interact with, access and control it without barriers. You don’t have to build a brand new interface to make it accessible to anyone, you need to change...
6 Simple Things to Consider When Choosing a Font
Fonts are not just letters squished together. If fonts are done right, you barely notice them. They are a part of your overall design and should support the other elements in your overall layout. They should be chosen with care and should look like an integral part of...
5 Examples of Google Fonts for Headings
In designing headings for your work, there are some particular fonts that are more suited to that purpose than others. Here, we highlight five of the best from Google Fonts, each with its own particular attributes to contribute to your piece.//01 Roboto Slab Roboto...
Top 10 Set-Up WordPress Plugins That We Use In Almost Every Project
At Graphem Solutions, we have built 100s of WordPress websites since we started in 2008. We have accumulated a lot of experience with many WordPress plugins and themes. With this experience, we have found that there are several plugins that are instrumental and have...
What Happened to My WordPress Editor and How Do I Simply Disable Gutenberg?
So what is wrong with my editor after I upgraded to Wordpress 5.0??? It's all effed up! Well don't panic, it is normal. Wordpress 5.0 has been out since November 2018 and I think people are still shocked with this update. The reason for it is the new visual builder...