Promote, Promote, Promote… Right?
Over the last few months we have watched as the world responded in various ways to COVID – 19. Day to day life has drastically changed, and we have watched as the economic toll has continued to snowball. As the impact of this has reached North America we have seen families, businesses and communities forced to make hard decisions that have massive impacts on their futures. There is just one problem we have observed…
//They are making the wrong choices.
What do you see when you look around right now? Massive retreat across the board. Chances are you’ve recently heard one of the following…
“I CAN’T AFFORD IT RIGHT NOW”
“WE DON’T KNOW WHEN THIS THING IS GOING TO COME TO AN END”
“I HAD TO LAY OFF MY WHOLE TEAM”
“ALL MY CUSTOMERS ARE CANCELLING”
“WE ARE IN LOCKDOWN AND AREN’T SPENDING MONEY FOR ____ MONTHS”
“WE’RE IN A HOLDING PATTERN“
“WE NEED TO SAVE MONEY RIGHT NOW”
While we understand that the natural reaction when people are scared or their businesses take a hit is to retreat, but there is another option for those who want to come out on top. It’s this..
//PROMOTE! PROMOTE! PROMOTE!
Promotion Defined by Oxford Dictionary: the publicization of a product, organization, or venture so as to increase sales or public awareness.
Why is this? When the numbers begin to go down, you need to be everywhere you possibly can be. Now is not the time to shrink, expansion is the only option. If your statistics are dropping, stopping isn’t going to bring them back up, action is going to be what brings them back up, and gets you out of trouble. Sure, you want to cut out expenses that aren’t helping you to expand, but that is NEVER promotion. Make a list of all the different places you could be seen (Website, Google Searches, Instagram, Facebook Ads etc… ) and figure out how you can be on all of them.
Here is the reality of the situation.. the world is being shaken up right now. This isn’t the first time it has happened, and it definitely won’t be the last. This isn’t going to be the last time filled with uncertainty. This isn’t going to be the last time of fear, illness or hysteria. This is a time where we are all going to need to make things go right.
We are on your team, we want to see you come out of this not just surviving, but thriving. Make no mistake – it’s possible, and we’re here to help.
CEO at Graphem Solutions Inc.