Case Study
Surgmed
Services
- User Experience Development
- Web Design
- Web Development
- CRM & Newsletter Management
Timeframe
- 2 months
Overview
Surgemed serves the Canadian and global healthcare markets with high quality and competitively priced medical devices, all backed by world-class customer care.
Project Background
Improve user experience with a clean, modern website with an easy way to view products and request quotes based on geolocation.
Challenge
All Surgmed products were visible for any geolocation, to avoid these situation the client decided to implement Geolocation restrictions to display products and product attributes based on country/geolocation, with the update the need to implement a drop down in the menu to change the country selection was required.
Project Goals & Objectives
- Redesign the website with a clean, modern, professional but not boring design.
- Implement geolocation/woocommerce to have the hability to present different products based on geolocation.
- Improve customer satisfaction through the utility, ease of use, and relevant experience in the interaction with a product.
Any other special features or notes about the project
- Redesign the website with a clean, modern, professional but not boring design.
- Implement geolocation/woocommerce to have the hability to present different products based on geolocation.
- Improve customer satisfaction through the utility, ease of use, and relevant experience in the interaction with a product.
Process
01/
Project Kick-Off
02/
Development
Graphem and Surgmed held bi-weekly project meetings to make sure that all requirements were being met and analyze the outcomes for each sprint in the development stage.
Pages/functionality we analyzed and feedback was received and implemented to better accommodate the client needs.
Solutions
Using Woocommerce’s Geolocation package, Graphem showed customers different Surgmed content based on the customer’s IP Address. This included different products, brochures, pages, brands, and companies. We then expanded on this to show customers separate geolocation-based titles, descriptions, and images in both English and French.
To do this, we expanded on the existing page, post, product, and taxonomy functionality by adding extra fields for Canada, USA, and International content. We then created a custom query to only show content available in the customer’s region.
