Before The Floor
Before the Floor is a project with a mission to promote the safe consumption of alcoholic beverages to avoid unintended accidents.
After searching for the right partner, Before the Floor reached out to Graphem Solutions to design and develop their new web application that would best promote mobile-first design solutions.
After analyzing the client requirements, Graphem suggested putting emphasis on a mobile-oriented design that emphasizes a familiar user experience and facilitates functions commonly used in social media.
Graphem is to create a new website for Before the Floor, incorporating graphic and contextual elements to emphasize the mobile-first approach and video stories.
Approaching an application from a primarily mobile perspective regardless of a screen size incorporates various elements including multi-browser compatibility and functional support for social media like features.
Project Goals & Objectives
Graphem Solutions wanted to make sure that Before The Floor was a functional, well-optimized and configured application that would deliver speedy performance with an extremely well configured UI.
Design Strategy Prototyping & SiteMap
Content Layering and Asset Acquisition
Graphem and Before The Floor held weekly project meetings to ensure alignment of requirements and analyze the deliverables for each sprint in the development stage. Each sprint completion was analyzed, and adjustments were made to better accommodate stakeholders’ needs.
Upon completing the website development, the project went through the following tests in a controlled environment before the launch:
- Functionality testing
- Usability testing
- Compatibility testing
- Interface testing
- Performance testing
- Security testing
As part of the speed optimization strategy, the website was hosted by Graphem on an upgraded server. The website domain was updated to display the new site, and a documentation guide was created for the Before The Floor Team.