Aaron’s Estate Sales

Client Name

Services

User Experience Design
Web Design
Web Development
E-commerce Subscription
SEO Consulting

Timeframe

4 months

Overview

Our company was tasked with creating a new website for Aaron’s Estate Sales that would improve their customer experience and make it easier for customers to access their services. Aaron’s Estate Sales is a highly-regarded company that provides estate liquidation services to help individuals undergoing significant life changes.

Project Background

Aaron’s Estate Sales needed a new website that would showcase their services and provide a seamless user experience. The client wanted a website that was modern, visually appealing and optimized for search engines and mobile devices. Additionally, they wanted the website to have specific features, such as sale event listings with map support, the ability to detect visitor locations to show sales nearby, and filter and search functionality to help customers find sales events based on specific criteria.

Objectives

The primary objectives for the project were:

Design a new website that reflects the company’s professionalism, expertise, and dedication to customer service
Develop a user-friendly platform that improves the customer experience and increases engagement
Increase online visibility and improve the company’s online reputation
Implement a sale event listing with map support to help customers find sales events
Implement a visitor location detection feature to show sales near the customer
Implement filter and search functionality to help customers find sales events based on specific criteria
Set up a WordPress backend to allow for easy management of sales events
Implement an e-commerce subscription system to facilitate access to sales events
Implement a membership system to give access to the events to subscribed members
Allow customers to register for a sale event with 1 click
Allow customers to log in with social media, specifically Facebook and Google

Process

01

Project Kick-Off

In this phase, the team met with Aaron’s Estate Sales to determine the project’s objectives and requirements.
The team gathered information on the client’s needs, preferences, and expectations for the new website.

02

Design Development

The design phase began with the team creating wireframes and mockups for the website. The team used Figma to design the website, creating several iterations of the design.
The client provided feedback and the team made revisions to the design until the final design was approved.

03

Code and Design Review

The coding phase began with the team coding the website using WordPress and WooCommerce.
The team tested the website for functionality and usability, making sure that all the features, such as sale event listing with map support, visitor location detection, and filter and search functionality, were working correctly.

04

Deployment

During this phase, the team ensured that the website was live and functional, and the client was provided with a training session on how to use the WordPress backend and update the website’s content.
The team conducted a final round of testing to ensure that the website was optimized for speed, mobile responsiveness, and search engine optimization (SEO).

Prototyping

We created wireframes for the website, which served as a visual representation of the website’s layout and functionality. These wireframes enabled us to experiment with various design concepts and make quick changes based on feedback from the client.

Once the wireframes were finalized, we moved on to the visual design phase. We created a style guide that captured the brand’s personality, tone, and voice. The design included a color palette, typography, imagery, and other visual elements that were consistent with the brand’s values.

Development

In the development phase, we converted the approved design into a functional website. We used modern web technologies, including HTML5, CSS3, and JavaScript, to create a website that was optimized for speed, mobile responsiveness, and search engine optimization (SEO). We implemented a sale event listing with map support, visitor location detection, and filter and search functionality. We also set up a WordPress backend to allow for easy management of sales events and implemented an e-commerce subscription system and a membership system. We allowed customers to register for a sale event with 1 click and to log in with social media, specifically Facebook and Google.

Outcome

The new website for Aaron’s Estate Sales has been a success. The website is user-friendly, visually appealing, and optimized for search engines and mobile. The website features a sale event listing with map support, visitor location detection, and filter and search functionality, which have helped the client streamline their process for customers seeking estate liquidation services.

The e-commerce subscription and membership systems have made it easier for customers to access sales events, and the ability to register for a sale event with one click and log in with social media has made it easy for customers to stay connected. The website has helped Aaron’s Estate Sales improve their online visibility and increase engagement with their customers.

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