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The Holidays may be the most wonderful time of the year, but for most businesses, it’s either the busiest or the slowest depending on their marketing plan. Having a strategy in place that will take you through the New Year is vital.
Here are some quick tips for making the most of your holiday e-commerce marketing campaign.
//01
Start planning your holiday marketing campaigns early
Having your strategy worked out in advance is important and will put you on top of the holiday marketing game. Truthfully, planning for this could really start as early as July in order to be fully prepared and successful. But if you are behind don’t worry there are still some steps you can take now to get on top of it.
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Planning could really start as early as July in order to be fully prepared and successful
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Be prepared! Ads, Inventory, Shipping, and Staff
During the holiday season, you are likely to see increased sales but you are also likely to see increased ad competition on social media platforms like Facebook and Instagram. Your potential customers or clients are going to be inundated with campaigns from competitors. Use ads that stand out and generate curiosity. Planning ahead can mean more ad inventory for you and better prices. In any case, it’s not too late to get yourself out there and make your product or service known.
If you’re a product-oriented business then don’t forget about inventory. Plan ahead with enough stock for your predicted demand over the holidays. Don’t be caught flat-footed. Figure out your holiday shipping deadlines and post them prominently on your website to add a subtle bit of urgency.
[/et_pb_text][et_pb_image src=”https://graphem.com/wp-content/uploads/2018/11/04-holiday-marketing.jpg” align=”center” _builder_version=”3.17.6″ box_shadow_style=”preset1″ box_shadow_vertical=”-2px” box_shadow_blur=”40px” box_shadow_spread=”10px” box_shadow_color=”rgba(0,0,0,0.1)” max_width=”70%” max_width_last_edited=”on|tablet” custom_margin=”||20px”][/et_pb_image][et_pb_text _builder_version=”3.17.6″ text_font=”|300|on||||||” text_text_color=”#999999″ text_font_size=”10px” header_font=”||||||||” header_5_font=”|300|on||||||” header_5_text_color=”#999999″ header_5_font_size=”14px” header_5_line_height=”1.5em” text_orientation=”center” max_width=”40%” max_width_tablet=”80%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” custom_padding=”|||”]
Don’t forget about inventory. Plan ahead with enough stock for your predicted demand over the holidays
[/et_pb_text][et_pb_text _builder_version=”3.17.6″ header_font=”||||||||” header_3_font=”|700||||on|||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”70%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”|||” custom_padding_tablet=”|0px||0px” custom_padding_last_edited=”on|phone”]Make sure you will be adequately staffed. Increased activity may mean an increased need for customer service and staff to fulfill orders or services. Make sure you will be ready and you have your staff schedules worked out in advance to ensure all bases are covered. Consider adding a live chat to your website as a great way to address customer concerns and keep funneling traffic towards sales.
//03
Offer exclusive offers or deals and put emphasis on customer loyalty
Everyone loves a good deal and the holidays are no exception. In fact with events like Black Friday and Boxing Day people have come to expect it this time of year.
Consider sending out a marketing email to your client/customer database now promoting an exclusive offer or deal appropriate to your business. Some examples are a gift with purchase, a discount with a deadline, an extra bonus service with purchase, a contest, etc. If you have a customer loyalty program in place then consider offering bonus points or exclusives to members only. Looking over your own business you will be able to work out what kind of offer will work best for you in order to generate the most interest and sales conversion.
Plan to send out a few offers during the holidays and in January to help avoid lulls in traffic and sales. Schedule these campaigns in advance through an e-marketing platform, such as Mail Chimp or Constant Contact, so you can simply set it and forget it![/et_pb_text][et_pb_image src=”https://graphem.com/wp-content/uploads/2018/11/05-holiday-marketing-full.jpg” align=”center” _builder_version=”3.17.6″ box_shadow_style=”preset1″ box_shadow_vertical=”-2px” box_shadow_blur=”40px” box_shadow_spread=”10px” box_shadow_color=”rgba(0,0,0,0.1)” max_width=”70%” max_width_last_edited=”on|tablet” custom_margin=”||20px”][/et_pb_image][et_pb_text _builder_version=”3.17.6″ text_font=”|300|on||||||” text_text_color=”#999999″ text_font_size=”10px” header_font=”||||||||” header_5_font=”|300|on||||||” header_5_text_color=”#999999″ header_5_font_size=”14px” header_5_line_height=”1.5em” text_orientation=”center” max_width=”80%” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”|||||true”]
Send out a marketing email promoting an exclusive offer or deal
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//04
Give your website a festive holiday feel and promote your brand
You want to stay visible and active with your marketing during the holidays to remain relevant to your existing and prospective clients or customers. Consider adding a special holiday banner or design to your website as this tends to heighten the emotional shopping experience and can boost sales conversions. Feature your top sellers or offer gift suggestions.
[/et_pb_text][et_pb_image src=”https://graphem.com/wp-content/uploads/2018/11/06-holiday-marketing.jpg” align=”center” _builder_version=”3.17.6″ box_shadow_style=”preset1″ box_shadow_vertical=”-2px” box_shadow_blur=”40px” box_shadow_spread=”10px” box_shadow_color=”rgba(0,0,0,0.1)” max_width=”70%” max_width_last_edited=”on|desktop” custom_margin=”||20px”][/et_pb_image][et_pb_text _builder_version=”3.17.6″ text_font=”|300|on||||||” text_text_color=”#999999″ text_font_size=”10px” header_font=”||||||||” header_5_font=”|300|||on||||” header_5_text_color=”#999999″ header_5_font_size=”14px” text_orientation=”center”]
New Bee
[/et_pb_text][et_pb_text _builder_version=”3.17.6″ header_font=”||||||||” header_3_font=”|700||||on|||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”70%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_padding=”|||” custom_padding_tablet=”|0px||0px” custom_padding_last_edited=”on|phone”]Try sending an E-newsletter offering useful holiday related tips, articles, tutorials or blogs to everyone on your email list. Make yourself known and get your brand out there.
//05
Build your email list, set up emails and remarketing campaigns that can bring you big returns
Build up your existing email list now with op-ins on your website and special offers when they subscribe. Generate more pixel traffic (a graphic loaded when a user visits your website or opens an email that’s used to track user activities in order to acquire data for online marketing, web analysis or email marketing) that can be retargeted later. Heavily promote to your existing customers/clients now and start a remarketing program to funnel and capture prospective customers.
If you need assistance with your website’s holiday marketing, visit us at www.graphem.com or email info@graphem.ca.
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