Websites are a business’s first impression — that’s why it needs to be well-designed and functional to really hook a visitor. The modern age of technology has made it easier than ever to create just any old website, but this doesn’t mean that it will be ideal and serve the right purpose.
Fortunately, many simple factors can be considered to build better websites. So, here’s a closer look at some tips and tricks for creating more polished and impactful websites.
How to Build a Website with an Impact
Platforms like Wix, WordPress, and more have made it very simple to create a website and get it live in no time. However, without the knowledge or experience of building websites, these results can be quite lackluster or ineffective.
The ideal scene for any website is to convert visitors into customers or deliver the information that they are seeking. But, you may be wondering how to build a website that achieves these goals. Well, there are a couple of factors that go into it – here are just a few.
Expert Design
Of course, the website needs to be visually appealing to visitors. This means applying the right color schemes, layout design, and high-quality imagery.
Well-Written Copy
Any copy on the site needs to be well-written, accessible, and clear. Meaning, all the content is easy to read. The key is not to overcomplicate it.
SEO (Search Engine Optimization)
Right next to good copy is SEO. This essential entails arranging copy to include the right keywords and phrases so the site will show up and rank on search engines.
Easy to Navigate
Ensure that the site is easy to navigate for those visiting. They should be able to find what they are looking for, answer questions, or locate a page without any struggle.
Clear Value
The value being offered needs to be clear to visitors. They should be able to understand what is being offered, how it can help, and what to do.
Fast Load Times
Modern shoppers and browsers aren’t accepting of slow loading times or sluggish response times. The website should be optimized to load and respond quickly to whatever the user is looking to do.
Secure and Trustworthy
Don’t slack on security. This is especially true if there are any payment options within the site itself. So, ensure that the website itself is secure, along with any personal or financial data.
Mobile Friendly
Let’s be real — most people are browsing off of their phones these days. The same goes for purchasing anything. This means any website hoping to be successful needs to be mobile-friendly to the highest degree.
Build a Website FOR Your Audience
One of the most important points to keep in mind is to build a website for the target audience. Internal staff, designers, and more can all have their opinions on the best website to build. However, at the end of the day, the main opinions that matter are those of the audience that will be visiting the site.
To achieve this, proper research needs to be done to discover the identity of the target audience, determine what works for competitors, and evaluate similar product sites.
Need Helping Building Websites that Impress?
If you want the perfect website the first time around, Graphem Solutions is here to help. Our team of developers are experts in building websites that will truly impress your visitors. We offer everything from custom development and plugin design to fixes for current issues.
To learn more, contact us online today or reach out by phone at 1-800-590-0175. We look forward to helping you build the perfect website that your audience will love to visit every time.
