Operating successfully online comes down to three key goals: appearing at the top of search results, increasing website traffic, and converting visitors into customers. You may be wondering, “That makes sense– but how do I actually achieve it?” A well-designed website is one of the most powerful tools in digital marketing and sales. With a user-friendly, fully built-out site, you can easily share information, promote your products, and publish content that engages your audience
This article will discuss the importance of web design, explain common web design mistakes, and show you how to avoid them.
Everything You Need to Know about E-Commerce Web Design
One of the primary mistakes that individuals make when designing a website is not focusing on navigation and user accessibility. No one wants to stay on a webpage that feels clunky and difficult to operate. This typically results in lower retention rates and less sales conversion. Furthermore, improper layout can negatively impact SEO. To those unfamiliar, SEO stands for “search engine optimization.” It is how search engines, such as Google, promote your website. A significant majority of online users don’t go past the first page of search results. Many don’t even scroll to the bottom of the first page itself. This is why it is imperative to remain one of the first five search results on any engine. Poor web design can severely limit your company’s visibility and growth potential.
With today’s fast-paced technology, users won’t wait around for a slow website to load. If your pages lag, visitors are likely to click away– and that can reduce conversions and damage your brand’s appeal. Fortunately, there are effective ways to prevent this. Simplifying your site’s content can create a cleaner, less bloated experience, while browser caching and content delivery networks (CDNs) help store resources across distributed servers to speed up load times.
Designing a great website is only half the job– maintaining it is just as important. Many people build a site and assume the work is done, but regular upkeep is essential. Consistent maintenance helps prevent technical issues, ensures everything runs smoothly, and keeps your site performing at its best.
Here are some routine maintenance exercises to complete:
- Backup your website’s data on a secure server. For maximum security, store data on both cloud and local platforms.
- Update your CMS to the latest versions. This will ensure optimal speeds and functionality.
- Refresh your content so it is up-to-date and accurate. Users won’t stay on your site if the content is over a year old.
Finally, one of the most significant web design mistakes is failing to invest in security. If users or potential customers enter personal information on your site, that data must be protected. Implementing TLS (Transport Layer Security) is one of the most effective ways to safeguard sensitive information. Displaying a valid certificate on your landing page reassures visitors that their data is secure. In turn, this can enhance your company’s reputation and foster stronger customer loyalty.
The Importance of Custom Web Design
Custom web design is essential for many reasons, but most importantly, it helps your business stand out. With nearly every company operating a website today, yours must be unique and accurately reflect your brand. Generic, copy-and-paste templates often feel bland and fail to keep visitors engaged. A custom design ensures your site is memorable, distinctive, and aligned with your business identity. Pairing this alongside great functionality provides an immersive and informative user experience.
Furthermore, custom web design allows for third-party app integration. These platforms can boost user experience and offer various helpful features. For example, API (Application Programming Interface) allows different softwares to exchange data with each other. This can be quite useful with e-commerce as it streamlines information safely and efficiently.
Moreover, there are increased scalability options. If you are sticking to a pre-set template, it can be difficult to improve your website. However, with a custom design, you can upscale your website as needed. Maintaining flexibility with your website is key to the growth of your business.
Custom web design can also be fully optimized for mobile users. As more people spend time on their smartphones, it’s crucial to have a website that functions seamlessly on both iPhone and Android devices. A mobile-friendly design expands your potential customer base and opens the door to greater sales opportunities.
Custom web design is also the most cost-effective option. While there can be higher initial fees, once the website is made, you have complete ownership. You won’t be tied to monthly subscriptions or fluctuating prices.
Why You Should Hire Professional Web Design Services
Hiring professional web design services is a valuable investment for any business. Thriving in the digital space is essential for modern companies, and expert guidance can make all the difference.
Partnering with a digital solutions provider can save money in the long run. While inexpensive templates may seem appealing, they are often generic, limited, and require additional paid features to achieve full functionality. On the other hand, a professional web design company typically charges an upfront fee without hidden costs for plug-ins or hosting. This gives you a complete, reliable solution from the start.
If you are interested in a web design solution to convert visitors to customers, Graphem Solutions has a web project estimator. You can receive an accurate price estimate for free in under 5 minutes. This service is built through 20 years of data acquisition from past projects.
It’s also important to note that professional web design services deliver a higher quality of work. With their reputation on the line, these companies create expertly crafted websites featuring innovative functionality and up-to-date security measures. Because your website reflects their credibility, they are committed to providing the best results possible.
In addition to quality, professional digital solutions companies maintain clear, consistent communication throughout the design process. Once you share your vision, they work with you to bring it to life, offering a realistic timeline and providing timely updates along the way.
Expert web design companies understand the importance of key metrics such as SEO, loading times, and UI. They will be able to organize your webpage in an algorithmically-friendly layout. With custom code, your website can be fully optimized to eliminate delays and improve overall performance. This goes hand-in-hand with strong UI design, creating an engaging, intuitive interface that increases user retention and encourages higher click-through rates.
Finally, web design companies can assist with maintenance and troubleshooting. If any issue occurs, they will be able to fix them promptly and effectively.
Learn More with Graphem Solutions
At Graphem Solutions, we believe that businesses of any type and size should be able to excel digitally. With our plethora of helpful services, we make that achievable.
Our digital marketing experts will take the time to understand your company, its digital marketing needs, and how to implement those solutions.
You can also read our blog for insightful articles and helpful resources.
For more information, please call us at 1-800-590-0175. We look forward to hearing from you.
