Graphem Solutions Can Turn Your Data Analytics into Actionable Insights
In the massive sea of internet traffic and competitors, data analytics are the shining star that guides any business. However, this is only the case when data is correctly sorted, collected, and analyzed. After all, businesses are collecting massive amounts of data daily, including everything from personal customer information to sales details, performance metrics, and […]
5 Tips to A/B Test Optimal Web Design and Development
Determining the right layout, design, and features for a website is a vital step in engaging users. If the web design or development is boring or poorly functioning, it can easily spike the bounce rate. But, how do you know what is effective for users without trying it in the first place? This is where […]
3 Innovative Approaches to Content Marketing and Client Engagement
The ultimate goal of any business is consistent growth over time. Growth itself is a broad concept influenced by various factors, which means it can also be approached in multiple ways. Of course, one of the main driving factors of growth in general is marketing—but it goes further than this. While the primary goal of […]
Will a Website Redesign Hurt Your SEO?
A well-designed website can make all the difference in converting visitors into customers. However, not every website starts off well-designed. Some businesses may have put together a very basic website or had it done on a budget when they first began. Of course, there is nothing wrong with that — it is a very common […]
Website Homepage Essentials: What to Include for Maximum Impact
The first impression of a business’s website is often what will determine whether a visitor stays to browse and read or leaves. After all, a poorly designed or functioning website can easily make users go looking elsewhere. While all parts of a website should be well-designed, the homepage deserves its special point of focus. This […]
Custom vs. Template Web Design: What’s the Real Cost Difference?
One of the most vital base marketing steps for virtually any business is a well-designed and appealing website. After all, in the modern age where a significant portion of business and shopping is done online, a website is the first point of contact. It is essentially the calling card or first impression that someone will […]
Newsletter Scheduling: Timing and Frequency Best Practices for 2025
Newsletters have been one of the most long-standing forms of mass communication and marketing efforts. Some people may believe that newsletters and email marketing are dying practices in the modern age of text notifications and digital ads. However, they would be sorely misinformed. Multiple studies have shown the return on investment of email marketing to […]
The CRM Playbook: Strategies for Managing Customer Relationships
In the early days of running a business, it may not be too difficult to keep up with manual customer record-keeping. However, as a business expands and scales, maintaining the quality of customer record-keeping can become an incredibly arduous task. Moreover, it becomes that much more likely that mistakes are made or critical data or […]
Top 10 Mobile App Design Mistakes to Avoid
How we use and interact with cyberspace has evolved significantly over the past decades, from slow dial-up connections to fiber optic speeds never thought possible. And now, we carry around high-speed pocket computers that let us connect from virtually anywhere. We’re now at a point where most connections to the internet are from mobile devices. […]
5 CRM Implementation Mistakes That Could Derail Your Success (And How to Avoid Them!)
As businesses expand, it becomes vital for them to put tools and systems into place for scalability. One such tool is a customer relationship management (CRM) system. A CRM is a tool that can help any business more adequately manage and improve interactions with customers across various interactions. It does so by keeping a history […]
