There are many ways to promote consistent business growth. To some, the best strategy is offering great products and services; alternatively, others may argue that strong customer support is most valuable. In most cases, it is a combination of both.
For that reason, investing in CRM software is mission-critical for any business that wants to grow and scale. Using a CRM (customer relationship management) is how businesses strategize and manage client interactions.
In this article, we will explain the importance of CRM software, the best applications for growing businesses, and different software companies that can help your organization.
What is CRM Software? Why is it Important?
CRM is a software that helps businesses manage engagement with current and potential customers. It also allows employees to better understand customer activity. In turn, businesses can make informed decisions that promote long-term growth, increase revenue, and provide greater quality services to customers.
Speaking of activity and behavior, a worthwhile CRM solution will highlight sales and user behavior. For example, certain products may be more popular with specific demographics. Alternatively, one customer may be viewing a product extensively. With a great CRM solution, you can market those products to those demographics or send an email reminder to the user who is deciding on whether to purchase the product that they’re viewing.
Typically, there are three different types of CRM solutions:
- Analytical
- Collaborative
- Operational
Each has its own features and benefits. Depending on your type of business and marketing needs, certain solution types may be more effective than others. However, it is typically best to be well-suited in all three as this provides maximum versatility.
As the name implies, analytical CRM focuses on the analytics aspect of customer relationship management. In particular, it provides data and insights on which type of marketing strategy is most effective.
For example, mobile app push notifications may have higher clickthrough rates than email newsletters. Furthermore, analytical CRM may show the complete journey of a user’s purchasing process. This information can help businesses learn what works, what doesn’t work, and how they can pivot moving forward.
A collaborative CRM helps different departments within an organization. Customer data and behavior are compiled and shared with marketing teams to further develop promotional strategies. Similarly, this data can be used by sales teams to increase/decrease production on certain products based on their popularity level.
In general, this is meant to streamline and simplify task management for each department. Instead of manually researching and analyzing data, collaborative CRM solutions can provide comprehensive information and insights.
Finally, there is operational CRM, which primarily centers on sales automation. Specifically, it can simplify each aspect of the sales process. From using data for lead generation to securely storing customer activity, operational CRM helps businesses understand audience purchasing behavior.
This type of solution can acquire sales data and insights. This can assist with audience outreach and engagement. In turn, your customers may have greater loyalty as they are receiving an immersive and user-friendly purchasing experience.
Why is a CRM Important, and Who Is It For?
A CRM is the main method of communication between the company and its customers. Along with sales automation and data processing, a CRM also focuses on consumer engagement through the maintenance of websites and mobile apps.
CRMs also provide cost-saving opportunities. While CRM software and expert solutions have fees, it is more affordable than paying for each service individually through different platforms. Instead, you can pay a single fee or a monthly subscription for an all-inclusive platform.
This is beneficial for small and large businesses as it assists with audience acquisition and support.
Best CRM Software for Growing Businesses
With plenty of options to choose from, what is the best CRM software for growing businesses? To find the right platform for your company, you must understand your organizational needs, application requirements, and budget.
Bigin by Zoho CRM
To start, Bigin by Zoho CRM is an affordable CRM software that is ideal for small and growing businesses. Since it costs less than competing software, you won’t have to spend significant amounts of money for comprehensive CRM solutions.
Bigin offers helpful features such as customer and pipeline management. In terms of customer management, this platform provides payment links, booking pages, and email notifications. As it pertains to pipeline management, Bigin helps businesses with task management, simplified data storage, and streamlined data sharing between different departments. Bigin offers four tiers: Free, Express, Premier, and 360.
HubSpot
Designed for sustainable long-term growth, HubSpot offers a variety of helpful CRM services. In particular, they provide contact management, allowing businesses to update and store customer information.
HubSpot offers data importing, which lets users transfer their data from other CRM platforms seamlessly. This platform also features workflow management, which will automate customer communication based on behavioral data. HubSpot’s Smart CRM solution starts at $45 per month, while its Enterprise tier costs $75/ month.
VTiger
VTiger is an award-winning CRM solution company that offers comprehensive and intuitive services for all types of businesses. Their CRM strategy is focused on security, flexibility, and providing a unified product. VTiger is GDPR and ISO compliant. This ensures that valuable client information is safe against data breaches and malware.
The platform is also versatile as it supports integration with other CRM applications. VTiger is a unified product as it operates from a single platform. In turn, companies can manage marketing strategy, analyze sales data, and designate tasks seamlessly. VTiger offers four tiers: Growth, Professional, Enterprise, and AI.
Canadian-Based Software Companies that Excel in CRM Solutions
While you can manage a CRM in-house, it may be best to partner with an established CRM software company as your business grows. As a result, your business will receive key insights, an innovative marketing strategy, and expert growth advice.
Graphem Solutions
Unlike other CRM companies that are mainly AI-focused, Graphem Solutions takes a human approach to customer relationship management. They utilize AI-driven analytics and data acquisition while emphasizing creativity and quality. In particular, they implement AI-driven data and automation to craft effective CRM solutions such as email marketing, audience engagement, and website design. As a result, clients can receive efficient services that remain genuine and personalized.
Purely CRM
Following a merger with Endeavor Solutions in 2023, the Vancouver-based CRM organization is a Microsoft Solutions Partner with specialization in Dynamics 365, Power Platform, and CoPilot. As an official partner, Purely CRM is at the forefront of Microsoft innovations and updates.
The company focuses on CRM design as well as training. In addition to providing valuable services, they want to help clients learn more about CRM strategy and optimization. Purely CRM also offers integration services, which can help businesses streamline data and operations. Pricing will be based on which Microsoft platform you are interested in.
How Graphem Solutions Can Help Your Company
Graphem Solutions can help your company by providing comprehensive and innovative digital marketing services. This will help your business establish a strong online presence and effectively communicate with your customer base.
Our services include: e-commerce strategy, website hosting, CRM management, and mobile app development.
You can also receive a free estimate online for any potential project.
To learn more, please contact us at 1-800-590-0175. We look forward to speaking with you.
