Case Study

SkySpecs

Services

Timeframe

Overview

SkySpecs’ vision is to simplify renewable energy asset management so that fewer resources can do more for the planet.

SkySpecs designs and builds the highest quality products for its customers’ applications. We develop technology that is quickly applicable to a wide variety of industries and helps to solve those industries’ most urgent challenges.

Project Background

With this new website, we will be repositioning SkySpecs as a global leader with a broad portfolio of technology solutions that simplify renewable energy asset management so their customers can produce the most productive and efficient energy in the world.

Challenge

Is to gain more website traffic, greater diversity in titles, roles coming to the website & converting to leads, Growth in form submissions or conversions (career submissions, lead conversions on content). Ideally growth in more senior roles accessing content. Positive feedback from prospects, industry on the overall brand & website experience.

Project Goals & Objectives

Graphem Solutions wanted re-position SkySpecs as the global leader in renewable energy asset management. Stand out as unique among competitors. Position SkySpecs as a more modern, advanced, forward-looking, knowledgeable, galvanizing brand. Support direct sales outreach to more senior / C-Suite levels, without alienating engineers / mid-level roles. Support recruiting the best and brightest talent in the industry.

Process

01/

Project Kick-Off

We invited the client to a kick-off meeting to review our understanding of the project requirements and client expectations.

02/

Development

Graphem and SkySpecs held bi-weekly project meetings to communicate and show on video calls all progress to the client, go over sprints and timelines to make sure they are being followed. During our meetings, we got continuous feedback from the client that helped us to know the scopes of improvement and make any necessary modifications.

03/

Code & Design Review

To begin with the development stage we started by installing the framework and CMS chosen, followed by collecting all graphic elements designed during previous stages, after that we started building the pilar elements of the site such as header and footer, followed by the home page and all subpages were created accordingly to the website hierarchy that was indicated in the site map.

04/

Deployment

Aengus from Anywhere Studio, created a modern and polished design of all pages added to the website, and Graphem worked on the front-end development of it, making sure that the design was perfectly translated to code with a stunning results.

Solutions

01/

Design

Aengus from Anywhere Studio, created a modern and polished design of all pages added of the website, and Graphem worked on the front-end development of it, making sure that the design was perfectly translated to code with a stunning results.

02/

Resources

Created a Resources page that is easily searchable. Implemented the ability to highlight one post even when it could not be the most recent, and ported over all historical resources from SkySpecs (filters/groups: case studies, videos, whitepapers, webinars & podcasts, brochures).

03/

Blog

Added filters to the blog page such as: Financial asset management, Operations, Asset management, Condition Monitoring, News, Events.

04/

Login Pages

Integrated a login portal page for SkySpecs technology products, with a drop-down menu to choose the product to login to, where each login page executed similar functionality such as form, content to identify product logging into, support links/contact info, promo space for promoting webinars, support articles, blog / news.

Free Tools

Learn How To Make The Best Of Your Website