Technology has significantly evolved over the past several decades, especially in the mobile device realm. We now have pocket-sized computers that outperform even our most advanced full-sized desktops from some years ago. With how quickly technology advances, it is vital for web app development to keep up. This is especially true in business strategy, as to fall behind in technological compatibility means to be surpassed by the competition that keeps up.
Fortunately, it can be quite simple to stay on top of the industry by following the trends of web development. It really comes down to paying close attention to what consumers are loving. In the current and future scene, there are around eight trends that are becoming standard practice in web app development.
Ultimately, staying on top of these trends and implementing them means staying relevant in the current industry. So, let’s take a closer look at the eight web app development trends to include in upcoming projects for 2025.
The Big 8 Trends in Web App Development for 2025
1. Cross-Platform Apps
Previously, many app developers tended to focus on building their apps for one platform in particular, whether it be iOS or Android. However, with both platforms being pretty equally powerful and widely used, more developers are embracing cross-platform builds. While this can be more time and resource-heavy, it allows the web apps to reach a much wider audience. It will also help create a more consistent and appealing experience for users of all types.
Fortunately, cross-platform development is much easier in the modern age. Frameworks like React Native and Flutter allow developers to build apps for both platforms using one codebase. A significant portion of the codebase can be easily shared between each platform to cut down on the time and cost spent developing two apps.
2. Improved Personalization Through the Power of AI
AI technology has blown up at an unprecedented rate, especially in the past decade or so. It is now being used in everything from mobile apps to the healthcare industry. AI can be incredibly beneficial in the world of web app development for creating a personalized user experience.
AI can use machine learning and predictive analytics to understand customer behavior, purchase habits, and historical transactions. This allows it to deliver a personalized experience through accurate product or service recommendations, individual deals, and more.
Moreover, AI can significantly improve the customer service provided. Through AI chatbots and automated response systems, customers can receive help or answers much faster.
3. App Security More of a Priority
Web applications are collecting more user data than ever before, including names, addresses, phone numbers, and financial information. Every business and web app developer needs to understand how vital it is to protect this user data, especially with the number of bad actors spiking.
What this really means is that any web app developer needs to ensure they include robust security measures within any of their builds. There are numerous features that can help to achieve more secure apps, including:
- End-to-end encryption
- Biometric authentication
- Facial recognition
- Secure payment portals
Implementing these features will help to protect every user of the application while also protecting businesses from potential legal issues or blowback.
4. Virtual Reality (VR) and Augmented Reality (AR) Features
Another one of the growing trends in web app development is the integration of VR and AR features. Numerous industries are using this tech to help users engage more with a product or service or to demonstrate features. For instance, VR tech is being used in real estate to allow buyers to virtually tour homes. This is far from the only purpose, as it can also be used for interactive product experiences to engage users.
On the AR side, there are several excellent examples of the tech being used for a more immersive user experience. For instance, many retailers now offer AR apps to let users see how a product would look in their homes or virtually try on clothing and accessories. Not only can this be fun and engaging, but it allows customers to make more informed choices in the products they are buying.
5. Mobile Devices Become King in Ecommerce
Ecommerce has been absolutely booming, with a notable increase since the COVID-19 pandemic when everyone was shopping from home. One of the most massive trends in web app development is that ecommerce shopping has largely moved to mobile devices. According to Statista, mobile devices have accounted for around two-thirds of online shopping orders in 2024.
What this means for developers and businesses is that they need to place a large focus on mobile optimization as part of their web apps. This can include features like one-tap buying, integration with other applications (financial apps, social media, etc), and more. With the large shift toward mobile shopping, businesses that don’t optimize for convenient mobile shopping will be left in the dust.
6. IoT and Wearable Devices
More and more devices are now being built with connectivity in mind. This includes household items like refrigerators and TVs, but also numerous wearable devices. More consumers are becoming engaged with wearable devices for health, monitoring, and day-to-day activities. Apps like fitness tracking, inventory management solutions with tracking tags, and even location-based games are going to reach further heights in 2025.
7. A Need for Speed: 5G Technology
5G networks were slow to be implemented at first, but this has certainly been ramping up, which will usher in a new era of mobile app development. 5G networks offer significantly improved data speeds and reduced latency, which will allow apps to do more than ever. For web apps that offer video content, communication, tracking, or gaming, 5G networks mean functioning better than ever.
8. Voice Search and Activation
With the advent of voice assistants like Siri, Alexa, and Google Assistant/Home, voice activation and commands have become highly popular. This is especially true as people use their devices for a wide array of daily activities, as voice activation helps to keep their hands free. Just look at Bluetooth headphones, where people are able to tap their headphones and say what they want before having to take their phone out. Voice activation and commands allow people to place reminders, control their other devices, and more.
While these certainly aren’t the only growing web app development trends, they are the fastest growing. We hope learning about these helps you implement them into your own current and future web apps to stay relevant in the market.
Ready to Implement All of the Growing Web Development Trends?
If you are looking for a web app development company to help you implement all of the web development trends, Graphem Solutions is here to help. Our expert team is well-versed in all of the current and upcoming trends and is ready to build the perfect app for your business.
Whether you want VR and AR tech or AI integration, we have you covered, along with everything else in between. To learn more about our wide array of services, you can give us a call at 1-800-590-0175. We look forward to helping you move into the future of web app development.
