The CRM Playbook: Strategies for Managing Customer Relationships

A woman sits at her desk and works on a crm system.

In the early days of running a business, it may not be too difficult to keep up with manual customer record-keeping. However, as a business expands and scales, maintaining the quality of customer record-keeping can become an incredibly arduous task. Moreover, it becomes that much more likely that mistakes are made or critical data or […]

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