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How to Promote and Support Small Businesses

How to Promote and Support Small Businesses

Here at Graphem Solutions we are dedicated to helping businesses with web design solutions. We serve businesses across various industries and platforms - small or large.  Recently we have taken the time to praise small businesses and are reflecting on our own journey...

Why is my website’s bounce rate so high?

Why is my website’s bounce rate so high?

For anyone not entirely sure, a bounce rate is the percentage of single interaction visits to a website. A single interaction is an indication that a visitor has come to your page and then decided to “bounce” without going any further. Every business wants to keep...

Computer 101: Basic Tips For a Mac

Computer 101: Basic Tips For a Mac

When it comes to computers it seems you either love them or hate them.  Knowing the basics of operating a computer and the different types of documents makes a big difference in your relationship with computers.   Take my mom for example – she called me over one day...

Shopify vs WordPress

Shopify vs WordPress

Due to the COVID19 pandemic, customer shopping preferences are changing drastically. Most customers prefer to go online rather than heading to the store directly! So if you are not reaching your customers online yet it’s time to start!

VisBug: A Chrome Extension for Point-and-Click Web Design

VisBug is a developer tool made by Google to help designers, developers, project managers, quality assurance testers and others, interact with and manipulate web sites and pages without diving into code. It has a visually intuitive interface which lets users edit...

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VisBug: A Chrome Extension for Point-and-Click Web Design

VisBug: A Chrome Extension for Point-and-Click Web Design

VisBug is a developer tool made by Google to help designers, developers, project managers, quality assurance testers and others, interact with and manipulate web sites and pages without diving into code. It has a visually intuitive interface which lets users edit...

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How using UTM’s can help your business

How using UTM’s can help your business

What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...

read more
How to use Google Analytics to increase your website traffic

How to use Google Analytics to increase your website traffic

In this post we are going to give you broad overview of how to take advantage of Google Analytics to measure the traffic of your email campaigns, online store, landing pages, etc. With Google Analytics you can find out how many users entered your website, what pages...

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E-mail: The “Undead” Secret of the Marketing World

E-mail: The “Undead” Secret of the Marketing World

Despite the popular belief nowadays that e-mail marketing is “dead”, when you crack the lid off the casket, you’ll find that e-mail is still very much alive and well. In fact, it holds the top spot when it comes to netting actual results (conversion of prospects into...

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3 Simple Holiday Marketing Tips for 2019

3 Simple Holiday Marketing Tips for 2019

Well, its that time of year again, which means you should be well into your Holiday Marketing Campaign by now, but if not, don’t worry, you can still jump in on the action and get the most out of your campaign. Here are 3 simple tips for your 2019 Holiday...

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How to Make Web Interface Accessible

How to Make Web Interface Accessible

Web accessibility is the practice of a digital environment, ensuring that people with disabilities can understand, interact with, access and control it without barriers. You don’t have to build a brand new interface to make it accessible to anyone, you need to change...

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6 Simple Things to Consider When Choosing a Font

6 Simple Things to Consider When Choosing a Font

Fonts are not just letters squished together. If fonts are done right, you barely notice them. They are a part of your overall design and should support the other elements in your overall layout. They should be chosen with care and should look like an integral part of...

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5 Examples of Google Fonts for Headings

5 Examples of Google Fonts for Headings

In designing headings for your work, there are some particular fonts that are more suited to that purpose than others. Here, we highlight five of the best from Google Fonts, each with its own particular attributes to contribute to your piece.//01 Roboto Slab Roboto...

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Google Analytics

Google Analytics

What is “Google Analytics”? Commonly referred to as “GA”, Google Analytics is a free resource offered by Google to help you track and report your customer’s activity and engagement on any of your web solutions - such as your website, blog, web or mobile application....

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Top 5 Holiday Marketing Tips for 2018

Top 5 Holiday Marketing Tips for 2018

The Holidays may be the most wonderful time of the year, but for most businesses, it’s either the busiest or the slowest depending on their marketing plan. Having a strategy in place that will take you through the New Year is vital. Here are some quick tips for making...

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MailChimp Marketing Automation

MailChimp Marketing Automation

With MailChimp’s marketing automation tools, you can send the right message to the right people at the right time without even having to think about it. So what is Marketing Automation? Marketing automation helps keep you connected with your audience (and expand it)...

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Internet Scams: How to Detect & Avoid Them

Internet Scams: How to Detect & Avoid Them

We recently had a client tell us about an encounter they had with an internet scammer.  The scam went like this:  she received a text from the courier company DHL stating that she had some custom brokerage fees to pay. She had recently ordered a wedding dress and so...

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I’d Rather_____, Than Update My Website

Your website is your digital business card and the face of your business or online store.  In short, it’s vitally important! So why do so many business owners let their website go out-of-date? One of the most common reasons is simply not knowing how often a website...
How to Keep Your Online Passwords Secure

How to Keep Your Online Passwords Secure

I want to share a couple tips about passwords and how to make them secure and implement some policies as a business owner. Here at Graphem we are growing and we have a lot more people. Therefore, we want to make sure we have a policy in place for everyone to follow...

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You have been hacked! Now what?

You have been hacked! Now what?

It is important to follow certain rules when you store your passwords or when you create a password. Recently I have seen a lot of spam in my junk box about my account being hacked. The hackers just send you an email saying “hey you’ve been hacked, this is the email...

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How to Install a Free Live Chat On Your Website

How to Install a Free Live Chat On Your Website

Do you want to know how to install a free live chat on your website? Watch our latest tutorial video "How to Install a Free Live Chat On Your Website” and learn how simple it can be to set this up! This video is the second of a series of FREE tutorial videos we are...

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The 3 Components of a Website

The 3 Components of a Website

  Have you wondered what the basic components of a website are?  Do you want to better understand what makes an effective website and the elements that go into this? We have just launched our first of a series of FREE tutorial videos to help people during these...

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The Top 5 Business Management Apps

The Top 5 Business Management Apps

In today's world of technology many people are taking their business online and on the go, doing the majority of work from their cell phone or laptop with the use of business apps and tools. With the current world situation many are also now working solely online...

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Promote, Promote, Promote… Right?

Promote, Promote, Promote… Right?

While we understand that the natural reaction when people are scared or their businesses take a hit is to retreat, but there is another option for those who want to come out on top.

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How using UTM’s can help your business

How using UTM’s can help your business

What if I told you that there is a way to monitor the behavior of visitors who click on your links for free. Welcome to the world of UTM’s. In this post we will talk about what UTM’s are, the basic structure of the UTM code and the value that UTM tracking can bring to...

read more