For anyone not entirely sure, a bounce rate is the percentage of single interaction visits to a website. A single interaction is an indication that a visitor has come to your page and then decided to “bounce” without going any further. Every business wants to keep...
Computer 101: Basic Tips For a Mac
When it comes to computers it seems you either love them or hate them. Knowing the basics of operating a computer and the different types of documents makes a big difference in your relationship with computers. Take my mom for example – she called me over one day...
Google Analytics
What is “Google Analytics”? Commonly referred to as “GA”, Google Analytics is a free resource offered by Google to help you track and report your customer’s activity and engagement on any of your web solutions - such as your website, blog, web or mobile application....
Top 5 Holiday Marketing Tips for 2018
The Holidays may be the most wonderful time of the year, but for most businesses, it’s either the busiest or the slowest depending on their marketing plan. Having a strategy in place that will take you through the New Year is vital. Here are some quick tips for making...
MailChimp Marketing Automation
With MailChimp’s marketing automation tools, you can send the right message to the right people at the right time without even having to think about it. So what is Marketing Automation? Marketing automation helps keep you connected with your audience (and expand it)...
Internet Scams: How to Detect & Avoid Them
We recently had a client tell us about an encounter they had with an internet scammer. The scam went like this: she received a text from the courier company DHL stating that she had some custom brokerage fees to pay. She had recently ordered a wedding dress and so...
The GDPR
What is the GDPR? GDPR stands for the General Data Protection Regulation. It’s the latest development in European privacy standards that went into effect on May 25th, 2018. It tightens Europe’s already strict laws on what companies can do with your private...